Sales Tools & AI
Tools, AI and automation in B2B sales: CRM, LinkedIn Sales Navigator, AI notetakers, cold-email stack — what actually moves the needle.
7 episodes
DEEvolution in Presales: How Modern B2B Teams Rethink Outbound & KPIs
Episode 31 of the Dialing Out series. Dominka Babić, COO of OB2B, talks with Franjo Papec, BDR at OB2B, about the evolution of presales. The topic comes up spontaneously, and the podcast itself is "part of our presales," says Dominka.
ENAI Meeting Transcripts in Sales: Why We Use a Notetaker (and What to Watch Out For)
Episode 29 of Dialing Out. Dominka talks with Anamarija Novak, BDS at OB2B, about the AI notetaker the team has used for about a year and a half to two years: what it really brings and why it only pays off if you use the data afterwards.
ENAI vs Human in B2B Sales: 8 Real Use Cases (Cold Calls, GDPR, Lead Scoring)
Episode 23 of Dialing Out. Dominka plays a round of AI or human with Anamarija Novak, BDS at OB2B: eight everyday situations in B2B sales, from prospect research and cold emails to call scripts, recording calls and lead scoring.
ENLinkedIn for B2B Sales: The Back Door to Decision-Makers (Sales Navigator)
Episode 21 of Dialing Out. Dominka talks to Anamarija Novak, BDS at OB2B, about LinkedIn as a sales tool, as part of the Tools series. Anamarija explains how she builds databases with it as a project manager and how BDRs find the right person before a cold call.
DEExcel Slows Your Pipeline: How to Set Up CRM & Lead Lists Right
Episode 16 of the Dialing Out series. Dominka talks with Ivan Golubić, Business Development Specialist at OB2B, who guides new clients from onboarding to the end of a project. The topic is how every outbound project starts: lead lists and the CRM.
ENSales Tools: CRM in B2B Sales
Episode 12 of Dialing Out, the second one in English and the start of the Tools series. Dominka talks with Anamarija Novak, project manager at OB2B and with the company for almost ten years, about the CRM: how OB2B worked with Excel, why it switched and why lead hygiene matters most.
DESales Automation and Tools in B2B Outbound
Episode 3 of Dialing Out. Kim talks with Dominka Babić, at the time Head of Business Development (today COO) at OB2B, about tools and automation in B2B lead generation: what has changed since the Excel sheets of 7 years ago, and why you should automate some things, but not everything.