OB2B

Discover the strategies that drive pipeline growth

Cold calls and outbound — we show what actually works in modern B2B.

Why Good Team Building Doesn't Need to Be Expensive: Company Culture & Team SpiritDE

Why Good Team Building Doesn't Need to Be Expensive: Company Culture & Team Spirit

Dominka and Nina talk about team building — why it doesn't need to be expensive to strengthen company culture and team spirit. They draw the line between high-budget events and simple ideas like a self-organized pub quiz in the office that costs almost nothing.

Sports Mindset in B2B Sales: Why Endurance Brings More Meetings Than TalentDE

Sports Mindset in B2B Sales: Why Endurance Brings More Meetings Than Talent

Dominka and Franjo draw the parallel between elite sports and B2B sales — from loving boring repetition through dry spells to the breakthrough that, after the first easy jumps, suddenly takes months.

Cold Calling Canada vs Europe: 12 Touchpoints, Human Sales & Real Estate TruthsEN

Cold Calling Canada vs Europe: 12 Touchpoints, Human Sales & Real Estate Truths

Dominka sits down with Josip Podrug, a real estate agent in Cochrane, Canada, to compare cold calling realities across the Atlantic—and to test a few “Hollywood assumptions” along the way.

B2B Sales Objections: Enemy or Your Friend?DE

B2B Sales Objections: Enemy or Your Friend?

In the 40th anniversary episode of Dialing Out, Dominka and Franjo (BDR) break down the topic you can’t avoid in B2B sales: objections. Not as “hard stops,” but as signals that point you to what your prospect actually cares about.

Moving to Croatia: Jenny's Fresh Start – No Language, a Kid, and a JobDE

Moving to Croatia: Jenny's Fresh Start – No Language, a Kid, and a Job

Dominka talks with Jenny — BDR at OB2B, who in November 2024 moved from Germany's NRW region to the Croatian coast without a word of Croatian, but with a small child, a Plan A, a Plan B, and a lifelong longing for the sea.

B2B Cold Calling Year in Review: Why "No Budget" Was Everywhere in 2025DE

B2B Cold Calling Year in Review: Why "No Budget" Was Everywhere in 2025

Dominka and Marijana look back at the 2025 B2B sales year. The toughest objection was clear — "No Budget." Driven by geopolitical uncertainty and cautious approvals, sales teams heard it more often in 2025 than ever before, across industries and company sizes.

The Worst Time of Year for Cold Calling in B2B SalesEN

The Worst Time of Year for Cold Calling in B2B Sales

Decision makers on holiday, inboxes full, phones quiet — the end of the year feels like the worst possible time for B2B cold calling. In this unplugged episode, Dominka and Anamarija Novak pull that assumption apart.

B2B Cold Calling: Does Quantity or Quality Win on the Phone?DE

B2B Cold Calling: Does Quantity or Quality Win on the Phone?

In this episode, the host sits down with Marija (BDM, ~10 years in cold calling, sales & aftersales) to tackle a classic B2B question: Is it better to do a few “perfect” calls or a lot of solid ones?They break down what “quantity” really means in cold calling (lead pool, number of attempts, daily call volume) and how true “quality” is built: through questions, listening, a clean CRM framework and disciplined follow-ups.

Swiss Market: 5 Rules Before You Even Enter – Patrick SlamaDE

Swiss Market: 5 Rules Before You Even Enter – Patrick Slama

Switzerland looks like the perfect B2B market from the outside: strong currency, high purchasing power, long-term customer relationships. But many teams underestimate how different it really is from the rest of DACH – and burn time and budget on an expansion they’re not ready for.