Time Management in a BDR's Life
Click to load video from YouTube.
In this episode
Episode 9 of Dialing Out. Dominka talks with Marijana, BDR at OB2B for over 2 years, who handles the role part-time from her home office — alongside life with a small child. How does she get more done in 4 hours than others manage in 8?
The conversation covers time blocking, Clockify, CRM stages as a priority tool, the Eisenhower matrix, and the real question: how do you draw the line between work and private life when both happen at the same desk? Plus Game Time: two myths and one truth.
Read time: 7 minutes
We discuss
- Home office and distractions — what actually pulls focus
- The "don't put it off" saying — apply selectively
- Fixed time slot vs. flexible workday
- 4 hours part-time — and everything fits
- Time management tools — CRM and Clockify daily
- Daily routine: get up, get ready, laptop on
- Time blocks instead of multitasking
- Calls before 9 AM: why it works
- Prioritizing via CRM stages: reception, reach, opportunity
- Postponing tasks — to what limit
- The Eisenhower matrix in practice
- Phone as distractor: turn off, block, or save for breaks
- Working with kids: grandma backup and firm rituals
- Sport as a release valve
- Clear boundaries between job and private life
- Team feeling despite part-time
- Game Time — two myths and one truth
Show Notes
Home office and distractions
At home, the biggest distractor is gone — colleagues. In their place: small interruptions like the postman or the washing machine. Whoever takes that consciously gains focus from the quieter environment.
- In the office: constant short chats, smoke breaks, coffee runs.
- At home: minimal distractions, but more personal responsibility.
- Inviting friends for coffee is off-limits — home office is work, not entertainment.
"Don't put it off" — with judgment
The saying isn't absolute. If the day is packed with briefings and a task legitimately fits tomorrow, then it belongs tomorrow. Crucial: never postpone indefinitely.
- Keep appointment promises — if the contact says "day after tomorrow," call exactly then.
- Vague reception answers can be postponed — they have no firm follow-up date.
- Maximum one week of postponement, average two days — longer never pays off.
Fixed time slot over flexible day
Marijana comes from event management, where days can run to midnight. Her experience: a clearly defined slot (e.g. 8–12) is better for mental hygiene than an "always available" mode.
- Clear start and end times prevent the after-work mind from never disengaging.
- Focus within the slot — then truly switch off.
- Exceptions are fine when self-chosen — not when expected.
4 hours part-time — everything fits
Marijana works 4 hours daily and gets everything done. The trick: organization and minimal time buffers. "We leave at 3 PM" in Marijana's world means: 3:10 in the car at the latest.
- 4-hour slot is tight — every minute counts.
- Mini time buffers (5–10 minutes) built in, without normalizing them.
- Self-organization as personality trait — those who lack it can learn it consciously.
Tool stack — CRM and Clockify
The two most important tools. CRM for stages and tasks. Clockify for time tracking — even though forgetting to stop the timer is a classic.
- CRM = alpha and omega in sales — stages deliver prioritization almost for free.
- Clockify shows in retrospect where time went — a valuable self-check.
- Forgetting to stop happens — correct the next day, no drama.
Daily routine
Get up, coffee, get ready (yes, brushing teeth too, even at home). Then the laptop. The routine tells the brain: work mode now.
- Pajama myth: no — home office calls for at least everyday clothing.
- Internal mails first — adjust the day plan before calls start.
- Clockify on as soon as the first task starts — no putting it off.
Time blocks instead of multitasking
Marijana tried it all jumbled — calls, mails, Teams messages in parallel. Result: everything slower. Time blocking is the fix.
- Multitasking is a phantom in sales — measurably harmful.
- Block for calls, block for mails, block for internal comms.
- Within the block, block all other stimuli — even Teams.
Calls before 9 AM
A concrete trick: use the hour before 9, because marketing departments usually only start at 9. Reception is there; access is clearer. Then mails and prep.
- Before 9, marketing contacts are less reachable — reception is.
- Afternoons also work when no one picks up in the morning.
- Audience-specific optimization — no one-size-fits-all rule.
Prioritization via CRM stages
Pipeline stages are the actual priority tool. Reception, phone reach, opportunity — who's in which stage determines the order of the day.
- Opportunities first — missed meetings rarely come back.
- Reach (real contact reached) as second priority.
- Reception contacts as the last tier — they wait patiently.
The Eisenhower matrix
Marijana presented the Eisenhower matrix in the team meeting. Four quadrants: important + urgent (now), important + not urgent (plan), not important + urgent (delegate), not important + not urgent (cancel).
- Important + urgent: do now — no discussion.
- Important + not urgent: reserve fixed time — don't postpone.
- Not important + urgent: delegate or simplify — e.g. backup meetings you don't strictly need to attend.
- Not important + not urgent: cancel — like old clothes never worn again.
Phone as distractor
Turning off completely isn't realistic — real messages come in. Solution: time blocks. 90 focused minutes mean no phone. Break = conscious phone time.
- Phone aside during the time block — ignore notifications.
- 5-minute break = conscious phone time, then aside again.
- Long work blocks (8 hours) need small phone pauses — 4 hours can be done without.
Working with kids
Marijana has been a mother for over 1.5 years. The solution: firm morning handover to grandma, clear ritual ("mommy goes to work, back at noon"). Both sides know what happens when.
- External support is mandatory — grandma, aunt, daycare.
- Clear ritual with the child — mommy waves in the morning, back at noon.
- Don't go "check in" during work — it confuses the child and breaks focus.
Sport as a release valve
Being a mother is 24/7. When the child doesn't sleep at night, the workday still doesn't care — so a valve is needed. For Marijana: at least twice-weekly sport.
- Sport twice a week as non-negotiable self-care.
- Other valves are equally legitimate — main thing: there is one.
- Without a valve, focus in the work slot suffers.
Clear boundaries job ↔ private life
Laptop off = job off. Exceptions are fine when self-chosen. Key: understanding from colleagues and employer — part-time works only if both sides respect the rules.
- Laptop closed, after-work starts — no couch-side mail checks.
- Exceptions from own choice, not from expected availability.
- Employer understanding is a prerequisite — otherwise the model breaks.
Team feeling despite part-time
Sales meetings also happen in the afternoon. Marijana joins because she wants to be part of the team — and because she keeps learning. Headset on, child asleep, meeting running.
- Part-time ≠ peripheral — meetings after the shift are consciously included.
- Continued learning runs through sales meetings — not just duty.
- Team understanding makes the difference — mutual trust required.
Game Time — two myths and one truth
Three rounds: sales call, time management, remote work with kid. Insights: leads need on average 7 contacts to convert, time blocking measurably helps, flexible work hours are the key to balancing family and job.
- Myth: "The best sales call is always 8–10 AM" — wrong, depends on industry and department.
- Truth: "On average, 7 contacts are needed to convert a lead" — rarely actually attempted.
- Truth: "Flexible work hours are the key" — success in part-time is possible. Marijana is the living example.
Key takeaways
- Home office has fewer distractions — those who manage the few small ones gain focus.
- Fixed time slots beat flexible days — mental hygiene benefits.
- Multitasking measurably harms — time blocks are the productivity lever.
- CRM stages deliver prioritization almost for free — opportunities first.
- Eisenhower matrix separates importance and urgency — four quadrants, clear decisions.
- Phone aside during the time block — conscious breaks instead of constant reaching.
- With a child, establish firm rituals — external support is not a weakness.
- Sport or another valve is non-negotiable — otherwise focus in the slot suffers.
- Laptop off = job off — part-time works only with a clear line.
- 7 contacts on average to convert a lead — many BDRs give up too early.
Pull quotes
"Multitasking is a phantom in sales — measurably harmful."
"Laptop closed, after-work starts — no couch-side mail checks."
"Being a mother is 24/7 — so the workday needs a valve."
Guest
Marijana — BDR bei OB2B (Teilzeit, Homeoffice)
Dominka — Host
FAQ
How do you structure a part-time BDR workday?
Time blocks instead of multitasking. Calls before 9, then mails, prep, more calls. CRM stages deliver priorities. Clockify helps with self-monitoring.
Which tools are indispensable for good time management?
CRM as the central tool for stages and tasks. Clockify (or equivalent) for time tracking. Together they yield the pipeline and the self-picture of the work week.
What is the Eisenhower matrix and when does it help?
Four quadrants by importance and urgency: do now, plan, delegate, or cancel. Especially helpful when the day overflows with tasks and prioritization gets hard.
How does a remote BDR draw the line between job and private life?
Laptop off = job off. Clear start and end times. Exceptions from own choice, not expected availability. And a valve outside work — sport, hobby, whatever.
Does part-time even work in B2B outbound?
Yes. Marijana has been working successfully as a part-time BDR for over two years. Organization, time blocks, clear prioritization, and mutual trust with the team make it possible.