Time Management in a BDR's Life
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In this episode
Episode 9 of Dialing Out. Dominka talks with Marijana Botica, BDR at OB2B, who works part-time, 4 hours a day, mostly from her home office, and has been a mom for a good year and a half. Does she get everything done in those 4 hours? "I manage it."
The conversation covers fixed time slots, time blocks instead of multitasking, CRM stages and Clockify, the Eisenhower method, the phone as a distraction, working with a child and clear boundaries between work and private life. Plus Game Time: 2 myths and 1 truth.
Read time: 15 minutes
We discuss
- Does the home office help with time management?
- "Don't put off until tomorrow": postpone or not
- Who is Marijana Botica?
- Fixed time slot or flexible workday
- Getting everything done in 4 hours part-time
- Tools: CRM and Clockify
- Morning routine in the home office
- Time blocks instead of multitasking
- When to call: before 9 a.m. or in the afternoon
- Teams and mails: how fast to reply?
- Prioritizing 50 calls with CRM stages
- How long you can put tasks off
- The Eisenhower method in daily work
- Not important, not urgent: like old clothes
- The phone as a distraction
- Home office with a child: organization and support
- Time for yourself: sport as an outlet
- Clear boundaries between work and private life
- Conclusion: flexible within fixed time blocks
- Game Time round 1: sales calls
- Game Time rounds 2 and 3: time management, child
Show Notes
Click a timestamp to start the video at that point.
1:17Does the home office help with time management?
Mostly yes, says Marijana, but it depends on the context. At home you're alone, and the distractions of the office fall away. By distractions she explicitly doesn't mean her colleagues, but "things that aren't part of work". At home, at most the mailman rings with a parcel; those are minimal distractions.
- In the office you chat briefly, and smokers go out for a smoke. You don't have that at home.
- At home, the most that interrupts you is the mailman ringing the doorbell to drop off a parcel.
- No inviting anyone for coffee during work: "I'm working."
2:20"Don't put off until tomorrow …": when can you postpone tasks?
Good time management first of all means not putting things off, says Marijana. Still, she makes a distinction: if a day is packed with briefings and internal meetings, she moves whatever can wait to the next day or by 2 days. What matters is that it gets done in the near future.
- If a contact says "please get back to me the day after tomorrow", she calls exactly the day after tomorrow, not next week.
- A vague answer from reception ("I'll just have a look over the next few days") can wait until next week.
- The reason: the lady or gentleman at reception certainly doesn't have only her call on their mind.
4:33Who is Marijana Botica?
Marijana has been a BDR at OB2B for more than 2 years and works mostly from her home office. Her tasks: calling, mailing and, at best, booking meetings. Her favorite podcast is the Kaulitz Twins', even though she was never a Tokio Hotel fan. It was their Netflix series that got her into the podcast.
- BDR at OB2B for more than 2 years, mostly in the home office.
- Tasks: calling, mailing and, at best, booking meetings.
- It's her first appearance on the OB2B Podcast.
6:35Fixed time slot or flexible workday?
For Marijana personally, a fixed time slot is better. She used to work in event management, where in season you sometimes work until midnight. What matters to her: when the workday is over, it's really over, with no checking mails or making calls. There are exceptions, but minimal ones, and she decides them herself: "It's not expected of me."
- A time slot of 4 or 8 hours can be fully organized, so that at best you've ticked off your tasks.
- Otherwise you lie on the couch thinking: "Oh, someone might get back to me now."
- Dominka knows this from events: there it's harder to fit time management into one slot.
9:08Getting everything done in 4 hours part-time
Does she get everything done in 4 hours? "I manage it," says Marijana, who works part-time at OB2B, 4 hours a day. "I'm also a bit of a freak when it comes to organization and management": everything is timed, with minimal buffers. If she says "we're leaving at 3 p.m.", everyone is in the car by ten past at the latest.
- 10 minutes is the time buffer she allows herself.
- If it does get later, there's a reason, such as one more quick coffee.
- Asked whether it ever goes wrong: "That option doesn't even exist." Of course it can still happen sometimes.
10:14Which tools help with time management? CRM and Clockify
What takes the most load off Marijana is the CRM. Then there's Clockify: it shows her what she has spent the day on and how much time she has invested in something. She still sometimes forgets to stop it, especially on days with meetings or after work. Then the next day brings the mail "Clockify still running".
- Dominka asks how you master the art of getting everything done in 4 or 8 hours, especially in lead generation and cold calling.
- Clockify shows where the time went over the day.
- Dominka's comment on the forgotten stop button: "72 hours in one go."
11:40Morning routine in the home office: really getting ready
Marijana's daily routine is always the same: get up, coffee, get ready. "Very, very important: I really get ready." No pajamas, no joggers: she gets properly dressed, brushes her teeth and only then sits down at the laptop. First come the internal mails, and as soon as the work starts, Clockify is running.
- First the internal mails, then Clockify starts with the actual work.
- Getting up briefly for a coffee, tea or a snack is fine; otherwise everything is tightly timed.
- 4 hours are very short, so you have to use them effectively and not get too distracted.
12:56Time blocks instead of multitasking
Working in a jumble made Marijana slower. At first she would make calls, quickly answer mails in between and then quickly reply in Teams: "Unfortunately that meant I was really slower." She calls it a phenomenon of multitasking and has worked in time blocks ever since.
- A jumble means calls, mails and Teams messages all mixed up.
- The result, according to Marijana, was that she got slower.
- Dominka admits the back and forth becomes a habit, and she herself still can't drop it completely.
14:15When to call? The time before 9 a.m. and the afternoon
Marijana usually starts her calls around quarter to 9, but it depends on the project: according to reception, marketing contacts mostly only start at 9. Then she uses the time before 9 for mails, the day's plan, possible meetings, a second look at her pitch and searching company websites for contact persons. At the end of the day, it's mails again.
- If she can't reach someone after 5 calls, the person may only be around in the afternoon. Then she calls at midday or in the afternoon.
- Don't always pick the same time block for calling.
- With mails the time of day doesn't matter much; with calls it does.
16:41Teams and mails: how fast do you need to reply?
Marijana doesn't mute Teams; it's not in her nature: when colleagues need help, she's there, just as she counts on her colleagues. In turn, she's understanding when someone doesn't reply right away. She answers the previous day's mails in the morning. Mails can wait, with one exception: "But if someone suggests a meeting to me or wants a meeting, that doesn't wait."
- Teams stays on; helping colleagues is part of the job.
- Send a Teams message, wait, "and that's that": usually nothing is urgent.
- Whether information goes out by mail right away or in an hour doesn't matter much. A meeting request gets caught immediately.
18:26How do you prioritize 50 calls a day? The CRM stages
With a well-maintained CRM, says Marijana. At OB2B there are different stages: the first contact with reception, for example a brand awareness mail to the front desk; telephone DM reach, when the responsible person has really received a mail; and opportunity, very important: potential clients and meetings, including when you've spoken to the responsible person on the phone. The stages show her who's important. An opportunity she'd ideally call right away at 8 in the morning.
- Before every call, check what has been communicated so far: call back in the afternoon, in a month, the day after tomorrow?
- Schedule callbacks at a time without typical meetings. Monday at 10 you hardly reach anyone, depending on the department.
- Dominka: no sheet of paper, at least an Excel file with a priority list. For Marijana, the CRM is "the be-all and end-all in sales".
21:20How long can you put tasks off?
A week at most, about 2 days on average, says Marijana. Before that, she checks what kind of lead it is and whether it could really be a potential customer. Putting it off longer gets you nothing: "Because you mustn't forget, the task comes back to you one way or another."
- First assess the lead: could this really be a potential customer?
- The pipeline has to be maintained and every task ticked off.
- Whether in 2 days, a week or a month: at some point it has to be done.
22:38The Eisenhower method: what's important, what's urgent?
When all the tasks you've written down suddenly come crashing in, Marijana recommends the Eisenhower method, which she had presented to the team 2 weeks earlier. Tasks are sorted: important and urgent, important but not urgent, not so important but urgent, and neither important nor urgent. Dominka herself looks at her calendar the evening before and prepares for the next day.
- Important and urgent means you really do it right away.
- Not so important but urgent: ask a colleague for help. Marijana's example: as a backup, she doesn't have to attend the weekly briefing; the main BDR runs it. One meeting less per week.
- Neither important nor urgent: cancel it; it doesn't need to be done.
26:03Not important, not urgent: tasks like old clothes
What matters is the starting point, says Marijana: why was the task set, and what is it meant to achieve? What was important a month ago may not be today. Dominka had objected that she should never have set such a task in the first place. Marijana's comparison: clothes that don't fit but that you don't throw away, and in the end "you never wear them again".
- Write it down instead of brooding: Excel sheet, notepad or colored Post-its, yellow for not so important.
- Check again after 2 weeks whether it's important now.
- If it's no longer important over time, it goes.
28:24The phone as a distraction: how do you get it under control?
With time blocks, says Marijana: once you take a block, you don't even have time to look at your phone. Switching it off doesn't work; something really might come up. Second: "Treat yourself to a break", 5 minutes with the phone, then put it away and carry on. The catch: many people don't put the phone away again "because some online shop is more exciting after all".
- You can hold out for 4 hours without a phone. With 8 hours, better short breaks and the lunch break.
- Her counter-question: "Why do you pick up your phone?"
- Dominka admits she checks WhatsApp three times in 3 minutes in the home office.
30:36Home office with a child: how do you stay productive?
With organization and outside support, says Marijana, who has been a mom for a good year and a half and works part-time because of it. In the morning she gets her little one ready and leaves her with grandma; before that she starts the washing machine. If the machine runs for an hour and a meeting does too, she does the laundry in 5 minutes afterwards: "All organization." She doesn't go and check on her little one during work: with grandma she can't be that badly off, and a fixed routine is important for the child.
- The biggest hurdle on returning to work was whether the child would be well looked after. Both grandmas and aunts step in until there's a daycare place.
- The ritual from day one: mom goes to work and is back at 12. At 8 the little one stays with grandma and waves.
- At 12 she waves too, as if to say: "My shift's over now, I'm leaving you now".
35:11Time for yourself: why sport is an outlet
Taking time for yourself in the afternoon or evening has to be okay, says Marijana, for everyone, but especially for working mothers: "Being a mom is a 24/7 job." If the child doesn't sleep at night because it's teething, nobody cares; you still have to function the next day. She herself goes to sport at least twice a week: "And that's a kind of outlet, too."
- Asked whether time for yourself ruins your work-life balance: "No, it has to be okay."
- At least twice a week sport, to let off steam.
- Especially after nights with little sleep, time for yourself matters all the more.
36:29Clear boundaries between work and private life
"When the laptop's off, it's off," says Marijana. Only if something important comes up is she there beyond the 4 hours. She's happy to join a sales meeting at 3 p.m., because it's further training for her and because it matters for team spirit: "It's not just a job, after all. It's also about togetherness." Then her little one sleeps, and the headset goes in.
- Laptop off means the workday is over.
- Part-time doesn't mean not being there: afternoon sales meetings are part of it.
- The understanding of colleagues and the employer is really important.
37:30Conclusion: flexible within fixed time blocks
Dominka's conclusion: the BDR job is a pretty good job if you want to divide your time well. If you prioritize, switch off all distractions and set time blocks, you can get a lot done even in 4 hours, and you could apply that to other office jobs too. Marijana adds: within the time blocks you're flexible. Whether, working from 8 to 12, she starts her calls before 9 and mails at 10 is up to her.
- Time blocks are a personal decision to work more effectively.
- Within the 4 hours, Marijana weighs up what's best right now and what gets her further.
- Dominka: the Eisenhower method is something you can grasp really quickly.
39:33Game Time round 1: when is the best time for sales calls?
In the game "2 Myths and 1 Truth, Sales Edition", Dominka reads out 3 statements per round and Marijana has to find the true one. In round 1 she immediately rules out that the best time for sales calls is always between 8 and 10 a.m.: it depends on the department and the company, and from 2 p.m. you can call just as well. Multitasking during a call doesn't improve efficiency either. True, according to the game: contact leads at least seven times before you give up.
- Dominka doubts the reasoning "studies show": "Which studies?" She thinks 7 contacts probably means contacts you actually reached, maybe e-mails too.
- Often you stop after 2 attempts; sometimes it's 15 calls with interesting contacts who just don't get back to you.
- It usually stays at 2 when nobody picks up or someone says: "No, please don't get back to me."
43:56Game Time rounds 2 and 3: time blocking, breaks, part-time with a child
In round 2, on time management, the truth is that time blocking helps you structure the day efficiently. Doing everything in real time often leads to chaos, according to the game, and breaks are important for concentration. In round 3, on working remotely with a child, the truth is that flexible working hours are the key to combining family and work. Nobody can do everything, and success is possible part-time too: "And you're the living proof of that," Dominka tells Marijana.
- Marijana finds the truth in all 3 rounds.
- Myth: breaks are a waste of time and reduce productivity.
- An idea for a return visit: a summer edition on "How can you go on vacation as a BDR?"
Key takeaways
- Time management in the BDR job, for Marijana Botica, means a fixed time slot, time blocks and a well-maintained CRM. That's how she gets everything done in 4 hours part-time.
- A fixed time slot helps you really switch off after work. You decide on exceptions yourself; they aren't expected.
- Jumping back and forth between calls, mails and Teams makes you slower. Time blocks are the alternative.
- If your contacts only start at 9, the time before is good for mails, planning the day, your pitch and finding contacts.
- If you can't reach someone after 5 calls, try at midday or in the afternoon.
- CRM stages such as reception, telephone DM reach and opportunity show who's important today. Before every call, check what was agreed.
- Put tasks off for a week at most, 2 days on average: the task comes back either way.
- The Eisenhower method separates important from urgent. What's neither important nor urgent can be cancelled, like clothes you never wear again.
- Put the phone aside during a time block and use a 5-minute break consciously for the phone.
- Working from home with a child takes outside support, a fixed routine and time for yourself; for Marijana that's sport at least twice a week.
Pull quotes
"Because you mustn't forget, the task comes back to you one way or another. So you don't really gain anything from putting it off."
"4 hours are very short when you apply that to the working day. That's why you really have to make sure you use this time effectively and don't let yourself get too distracted by other things."
"Being a mom is a 24/7 job. I mean, honestly, if the child doesn't sleep at night because it's teething or whatever, nobody cares. You still have to function the next day."
Guest
Marijana Botica — BDR, OB2B
Dominka Babić — COO, OB2B (Host)
FAQ
How do you organize a part-time BDR workday?
With a fixed time slot, time blocks and a well-maintained CRM. Marijana Botica works 4 hours a day, starts with internal mails, switches on Clockify and makes calls in blocks instead of jumping between calls, mails and Teams. At the end of the day, it's mails again.
What's the best time of day for cold calls?
There's no single best time, says Marijana. It depends on the department and the company: marketing contacts often only start at 9, and from 2 p.m. you can call just as well. If you can't reach someone after 5 calls, try at midday or in the afternoon. Monday at 10 you hardly get anyone on the phone.
Which tools help BDRs with time management?
Above all the CRM: its stages show who's important today, and Marijana calls it "the be-all and end-all in sales". Plus Clockify, to see what you've spent the day on. Dominka's advice: never a sheet of paper, at least an Excel file with a priority list.
What is the Eisenhower method?
A method for sorting tasks by importance and urgency. Important and urgent: do it right away. Important but not urgent: no need to handle it immediately. Not so important but urgent: feel free to ask a colleague for help. Neither important nor urgent: cancel it. Marijana presented it to the team and recommends it to everyone.
How long can you put off tasks in sales?
For Marijana, a week at most, about 2 days on average. Promises like "please get back to me the day after tomorrow" she keeps exactly; vague answers from reception can wait until next week. Putting it off longer gets you nothing, because the task comes back to you either way.
How do you deal with your phone as a distraction in the home office?
With time blocks in which the phone stays aside, and conscious 5-minute breaks for the phone. Switching it off completely doesn't work, because something really might come up. You can hold out for 4 hours without a phone; with 8 hours, short breaks are better.
How do you combine a BDR job, home office and a child?
With organization, outside support and fixed routines. Marijana's little one is with grandma in the morning, and mom is back at 12. Until there's a daycare place, both grandmas and aunts step in. Plus time for yourself: Marijana goes to sport at least twice a week.
How do you draw a line between work and private life in the home office?
"When the laptop's off, it's off," says Marijana. Exceptions only happen when something important comes up, and she decides them herself. She still stays part of the team: she's happy to join a sales meeting at 3 p.m. What matters is the understanding of colleagues and the employer.
Transcript6,763 words · approx. 31 min readShowHide
Translated from German. The episode was recorded in German.
0:48Dominka: So, now I'll read this out. I've never done that before. Welcome to Dialing Out, the OB2B Podcast. Today we're talking about time management, but also about how to bring work and private life into balance. And today's guest on the podcast is none other than Marijana, our dear colleague, who very often, or mostly, works from home.
1:15Marijana: Yes, that's true. That's true.
1:17Does the home office help with time management?
1:17Dominka: And that has its advantages, too.
Marijana: Definitely, yes.
Dominka: Does it help with time management?
1:27Marijana: I'd say yes.
Dominka: But also no?
1:31Marijana: It always depends on the context. So let me put it this way: when you're at home, you're alone, of course. That means one distraction, for a start … or "distraction" sounds so harsh now, doesn't it? Well, of course …
Dominka: By that you mean your colleagues?
Marijana: No, of course not.
Dominka: Very good. I'll pass that on, or rather, everyone's going to hear it anyway.
1:48Marijana: Let's just say: things that aren't part of work. Let's call it that. At the office you're always somehow … you have a quick chat. The ones who smoke go out for a smoke, and so on. And you don't have that at home, right? But at home the mailman can ring the doorbell and drop off a parcel instead. But those are minimal distractions that you have in your everyday working life.
2:14Dominka: You don't invite someone over for coffee, do you?
Marijana: No, of course not. I'm working.
Dominka: Okay. Just wanted to check.
2:20"Don't put off until tomorrow …": when can you postpone tasks?
2:20Dominka: I've got a proverb for you, because I'm the kind of person who places a lot of value on proverbs and language and poetry in general.
Marijana: Now I'm curious.
2:33Dominka: So, a proverb for you, and I'd actually be interested to know whether you see it and perceive it the same way. Here it is: Don't put off until tomorrow what you can do today. Is that something where you'd say, whoever follows this proverb is the all-round master of time management? Or is that nonsense?
3:01Marijana: No, not necessarily. I mean, sure, first and foremost good time management means not putting things off. Still, you should definitely distinguish to what extent you do it. If I see that a day is packed with briefings, internal meetings and so on, and there's something I can push to the next day or to 2 days later, why shouldn't I? But what matters is that you then get it done in the near future. If I have someone who's told me: "You know what, please get back to me the day after tomorrow, then I can tell you when we can set up a meeting," I don't put that off. I do it right away. If he tells me in 2 days, then I get back to him in 2 days and don't do it next week. But if there's someone at reception who tells me: "Ah, you know what? I don't actually know who's responsible for that. I'll just have a look over the next few days, and then you can try again," I can push that to next week too. Because no matter how nice the lady or gentleman on the phone is, they certainly don't have just me on their mind, saying: "Oh, but we have to check now who's responsible for this and that topic so we can let the nice young lady know." That's nonsense. Things like that can definitely be postponed.
4:23Dominka: Okay. So you do think a bit about what you do.
Marijana: Yes, definitely. I'm selective, let's put it that way.
Dominka: Wonderful. Good, that was a nice introduction to today's topic.
4:33Who is Marijana Botica?
4:33Dominka: Of course it would be quite handy if you briefly introduced yourself to everyone. It's your first time with us here on the podcast.
Marijana: Yes, that's true.
Dominka: Would you like to say a few words about yourself?
4:45Marijana: Yes, I've been at OB2B as a BDR for more than 2 years now. What are my tasks? Calling, emailing and, in the best case, setting up meetings. And as you said yourself at the start, I'm mostly working from home.
5:02Dominka: Good. Tell me, are there any things outside of work that you really, really enjoy doing, maybe related to today's setup that we're seeing here? I think I know what you might say, but I definitely want to let our viewers know again that we also listen to other podcasts now and then. Do you have a favorite podcast?
5:36Marijana: Yes, I actually do. Well, several. Of course I don't have that much time. But yes, the Kaulitz Twins, they've really won me over, I have to admit. I really have to confess, I was never a fan of the Kaulitz Twins. The whole Tokio Hotel era and so on, that wasn't really my kind of music. But honestly, what they released on Netflix, I thought it was great, I loved it, and then I also started listening to the podcast.
6:11Dominka: But they had a podcast first, right?
Marijana: Exactly, yes. They started with the podcast first, no idea how long it's been around. A long time, definitely, from what I've picked up. And then Netflix came along as the next stage.
6:22Dominka: And I'd say our future looks brilliant then, doesn't it? We've also got a podcast first, and afterwards it'll become an Amazon Prime series.
Marijana: At least. At the very least.
6:35Fixed time slot or flexible workday?
6:35Dominka: Okay, good, wonderful. Let's stick to the topic. It's a very important topic, especially in a job where you're sometimes limited in the time you have to get something done. Unfortunately we can't really do our work after 4 p.m. or after 5 p.m. So we have a fixed time window in which we can do our activities. Is that something that keeps coming back to bite us? Or is it something where you can say: Hey, I've got a time slot, I have to make full and good use of it, and after that I don't really have to think about what I still have to do for the job? What would you say?
7:20Marijana: I've done various jobs in my career. And I have to admit that for me personally it's better when I have a fixed time slot. Why? Let me put it this way: I worked in event management. In season you sometimes work until midnight, if that's what it takes. And it's really important to know that when your workday is over, it's really over. And that you don't still have to check emails somehow, calls. Sure, in this job too it can always happen that you do something extra. But those are exceptions, minimal exceptions. And even then, I'd say, those are situations where I decide myself: You know what, I'll sit down at the laptop again and do something. But it's not expected of me. And I think that's enormously important, especially since you also have these 8 hours … personally, I only do 4 hours now, so part-time at OB2B. That's really important, because you can then organize this time slot, right? You just see: Okay, I've got 4 hours now, 8 hours, whatever, I organize them like this and like that. And then you know that, in the best case, you've ticked things off and you don't clock off, lie on the couch and then still go: "Ah no, but I still have to do something now," and "Oh, someone might get back to me now."
8:58Dominka: I know all that so well. I worked in events too, and it really is a bit harder there to fit time management into a slot.
9:08Getting everything done in 4 hours part-time
9:08Dominka: But especially, and you just brought it up here, working part-time: is that something where you say, I always manage to get everything done in the 4 hours? Or do you go over?
Marijana: Actually: I manage it.
Dominka: Yes? Good, then you're the right guest for today, aren't you? What a coincidence.
9:33Marijana: Well, I have to admit, I'm also a bit of a freak when it comes to organization and management. With me everything really has to run like clockwork. With minimal time buffers. For example, if I say we're leaving at 3 p.m., then we're in the car by 10 past at the latest. So that's the kind of time buffer I allow myself. But it really is important.
Dominka: And if it doesn't happen, all hell breaks loose?
10:01Marijana: It doesn't happen. That option doesn't even exist. No, sure, it can always happen, but then there are reasons why it happens, right? Like me taking my time and saying: "Oh nah, I'll make myself a coffee first," and so on.
10:14Which tools help with time management? CRM and Clockify
10:14Dominka: Okay, but that's an art in itself. Managing that, really getting everything done that you somehow want to get done, in 4 hours or in 8 hours. How do you master this art, right? Especially in our field, lead generation, cold calling. How do you do it? What's your recipe?
10:36Marijana: Well, at work, definitely: what really takes the load off my day is the CRM. Definitely. I'd actually name Clockify too, because that way I see what I've been busy with over the day and how much time I've invested in something.
10:59Dominka: Okay, Clockify. I think most people know what Clockify is. A very well-known time management tool. Exactly. Do you really always manage to keep Clockify properly up to date? Is it sometimes a problem for you: "Oh, now I didn't press the button, now I have to type it in manually"? Do you sometimes get lost in things like that?
Marijana: Yes.
Dominka: Okay.
11:20Marijana: It happens, especially when I have meetings at some point during the day, then I do forget it. Or when I'm done with work, I sometimes forget to stop it too. That happens.
Dominka: 72 hours in one go.
Marijana: Yes, and then the next day I get an email: "Clockify still running." Nah, it happens.
11:40Morning routine in the home office: really getting ready
11:40Marijana: But I always make sure that my daily routine is basically always the same. I get up, make myself a coffee, get ready. Very, very important: I really get ready. Because a lot of people think … back when I used to tell people I work from home: "Oh, so are you in your pajamas or sweatpants all day?" Nope, I'm not. I do get dressed properly, brush my teeth, make myself a coffee, sit down at the laptop.
Dominka: Even brushing your teeth is part of it.
Marijana: Yes, yes, it is.
12:17Marijana: I sit down at the laptop, and then off we go: first I check my internal emails, and as soon as I start working, Clockify goes on, and then it runs. And then I really do sit there for the 4 hours. Sure, I get up now and then, make myself another coffee or a tea or eat a little something. But I do make sure that everything is tightly scheduled, because, let me put it this way, 4 hours are very short when you apply that to the working day. That's why you really have to make sure you use this time effectively and don't let yourself get too distracted by other things.
12:56Time blocks instead of multitasking
12:56Dominka: Tell me, are there time blocks that you set aside for this or that activity? Or do you have one big mishmash of a time block in the 4 hours? Are the 4 hours your time block, or are there little segments you split the work into?
13:13Marijana: I've actually tried different methods. I started out working all over the place. For example, I'd start calling, then notice: Okay, I've got an email, come on, I'll quickly do emails. I've got a message in Teams, come on, I'll quickly reply in Teams. Unfortunately that meant I was really slower. I'd actually call that a kind of multitasking phenomenon. And then I tried to find a completely different approach, by having these time blocks.
13:53Dominka: Yes, but that's also something that really becomes a habit, isn't it? When you jump back and forth like that from one tool to another, from email to a call, and then maybe type another email at the same time. How do you break that habit? I don't think I've completely managed it yet.
14:15When to call? The time before 9 a.m. and the afternoon
14:15Marijana: As I said, it's a matter of organization. I always try to start my calls at around quarter to 9, because most people just … well, of course it also always depends on which topic I'm working on. For example … all the marketing people will probably judge me for this, but actually they mostly always start at 9, from what reception tells me. And I always try to use the time before 9: answering emails, checking what's on for today. Which possible meetings are coming up for me, meetings that I could potentially also set up, and so on. I rethink my pitch, whether I can carry on like that with some contacts or maybe choose a completely different approach. Maybe look up my contact person on websites again. So I use this time in the morning in all sorts of ways, and then off I go with the calls. And at the end of the day it's emails again.
15:30Dominka: Does that actually mean you manage to call straight through for 4 hours or three and a half hours in one block? Without taking any kind of break, without stopping to reflect or anything like that? Is that your time management, that you use this time as one block across the board?
15:49Marijana: Broadly speaking, I'd say yes.
Dominka: Yes, okay.
15:55Marijana: But you can't always do it like … Sometimes I also call in the afternoon. Sometimes I don't just use the morning but midday too. Because if someone is only available in the afternoon, or I notice that after 5 calls I can't get anyone on the phone, then it's likely that the person might only be there in the afternoon. That means I really have to make sure I don't always pick the same time block, that I maybe try calling at midday sometimes too. Emails are … with emails you either get an answer or you don't. The timing isn't that important there. But with calls you really should find a good moment when you try to get through to people.
16:41Teams and mails: how fast do you need to reply?
16:41Dominka: You mentioned prioritization earlier. How do you do that? What's the key? Not just what people tell you on the phone. There are other things too, like an email that came in 10 minutes ago, and an email that came in, I don't know, the day before. Maybe a colleague needs something from you, right? Do you have Teams muted then, or are you always …
17:10Marijana: Nah, that's just not in my nature somehow. That means if colleagues have something I can help with, of course I'm always there for them. And I think that's important too. Just as I count on my colleagues to support me, help me out and so on. But it's also important to always be understanding when someone doesn't reply right at that moment. Then I send the message in Teams, for example, wait, and that's that. When the answer comes, it comes. Mostly it's nothing urgent where I absolutely have to get an answer right away. As for emails, I think I mentioned this earlier: because I always deal with emails in the morning, I reply to the emails from the previous day or the previous evening, whatever.
17:58Dominka: Emails can wait, you'd say, right? That's written form, which is a bit …
18:04Marijana: … more patient, definitely. But if someone suggests a meeting to me or wants a meeting, that doesn't wait. That gets picked up right away, right? But sure, first and foremost it is more patient. If someone says to me: "Could you please send me some information?", then it doesn't matter so much whether I send it right away or in an hour.
18:26How do you prioritize 50 calls a day? The CRM stages
18:26Dominka: But what helps with prioritizing the calls, the phone calls you have to make on a given day? How do you handle that?
Marijana: The CRM is …
18:36Dominka: Okay, can you be really specific … Say I'm someone who's never seen a CRM, never made calls, and I've got 50 calls to make today and don't even know where to start.
18:47Marijana: It's always important that the CRM is kept up to date. That means we have different stages. For example, the first contact with reception is a stage. One stage is when, for brand awareness, you've simply sent an email to reception, to the front desk, whatever. Then there's telephone DM reach, where you've actually sent an email to the person responsible. Then we have opportunity, very important. That means potential clients, or rather potential meetings we can set up, and of course also when you've spoken to the person responsible on the phone, right? And thanks to these different stages, I can actually see who's important. But even there I'd say it matters how you organize it time-wise. Because sure, if I have someone in opportunity, I'd love to contact them right away at 8 in the morning. Because the sooner you …
19:58Dominka: Then you make your meeting for the day and then you clock off.
20:01Marijana: Not really. Sure, that would be great, but no. You do want to make lots of meetings that day. But before each call you simply always have to check: Okay, what have I communicated so far? Did the person maybe tell me to get back to them in the afternoon? Did the person maybe tell me to get back to them in a month? If it's "get back to me the day after tomorrow," then I get back to them the day after tomorrow, but at a time when there aren't necessarily meetings, right? Because you can generally always imagine when meetings tend to be. Monday at 10 is always one of those times when you can't really get anyone on the phone. But that also always depends on the department, as I said.
20:47Dominka: Yes, but then you can definitely conclude from that: it's very important to have a tool you can use to …
Marijana: Definitely.
Dominka: You shouldn't just write it on a sheet of paper and then go by that. It should at least be an Excel file with a priority list in it, phone numbers with dates and so on.
21:12Marijana: As I said, the CRM is definitely the be-all and end-all in sales. You really have to keep an eye on everything.
21:20How long can you put tasks off?
21:20Dominka: Good. It helps with structure, it definitely helps with time management, because it actually tells you what you have to do. Still, it can happen now and then that you simply have too many tasks, because you've, I'd say, kept pushing them onto the same day. Does that happen to you too?
21:46Marijana: Yes, it happens. But I actually always look at what kind of lead it is, whether it could really be a potential customer. That's one thing. For another, I make sure it doesn't drag on for longer than, I'd say, a week at most, but really at most. So on average it's about 2 days that I put things off. Because you mustn't forget, the task comes back to you one way or another. So you don't really gain anything from putting it off. I have to keep my pipeline maintained and make sure I tick off all the tasks. So whether it's in 2 days, a week or a month, at some point it'll have to be dealt with.
22:38The Eisenhower method: what's important, what's urgent?
22:38Dominka: So, in your working life there are a few things like these tools. Then your own judgment, which you should simply use to prioritize, to know: Okay, when is what due, and is it really that important or not? A few weeks ago you held a really interesting sales meeting for us, on exactly this topic, and presented a few methods, right? There's one method, I think, that you try to use yourself, actively or also subconsciously, I'd say. If it's already in your subconscious, then I think you've already mastered it, right? Would you like to tell us a bit more about that? I mean how it could really be applied by anyone in their working life. Not just for us as people who actually already have a schedule they should work through and have all their tasks. There are sometimes people who have a really mixed-up plan. I, for example, am not even a BDR myself and have different tasks now and then. What I do the evening before: I look at my calendar and prepare myself a bit for the next day. And then I go to sleep, right? And then you already have a little plan for tomorrow somehow. But so much can still happen, and so many tasks can still come in, where you then don't even know: What should I do? Or, what I find even worse: when I don't have any meetings that day, and then all the tasks I once had, that I once wrote down somewhere, they just ambush me, right? What do I do in that moment?
24:20Marijana: There are different techniques for that, which I was able to present to the team 2 weeks ago. One technique I'd really recommend to everyone, so feel free to read up on it if you need to, is the Eisenhower method. That means you distinguish between tasks, or you try to sort them: What's important and urgent, so that you really get it done right away? What's important but actually isn't in a hurry to be dealt with right now? And then there are 2 more aspects: where you say, okay, it's not that important, but it's actually urgent, I actually have to get it done. And the last stage is actually: it's not important and not urgent either. And in that case you can actually just cancel it. It doesn't need to be done. With things like "it's not important, but it's urgent," you're also welcome to bring someone in to help, right? Or if you yourself are rushed with other tasks that are important and urgent too, then, as I said, you can quickly ping a colleague and say: "Can you help me out, I can't manage this right now." I always like to think of examples where I'm a backup, and that's a weekly briefing that always takes place every week. I don't necessarily have to be there. The main BDR can do it with the other people involved, I don't necessarily have to be there. That's just one meeting fewer for me in the week. And that's important: that you then use the time differently, for tasks that are more important.
26:03Not important, not urgent: tasks like old clothes
26:03Dominka: That's a great example, because I'm just thinking … I don't think I can even classify the last phase, can I? If I already have a task somewhere that I set myself at some point, and now suddenly decide it's not important and not urgent, then I never should have set it in the first place, right? I somehow have the feeling that I do set myself tasks that should get done at some point, you know?
26:28Marijana: Yes, I'm also thinking now whether I can come up with an example off the top of my head for things that aren't important and aren't urgent. I think what's always important there is: What's the starting situation? So why did I actually set this task, and what do I actually want to achieve with it? It can be something I set myself a month ago, but which maybe isn't that important at all anymore a month on. You know?
26:57Dominka: But that catches me off guard all over again, doesn't it? And then I think to myself: Where was I a month ago? Why was that even important? Why isn't it important now? Then I start thinking it over again. Maybe you shouldn't do that. And just … leave it, right?
27:14Marijana: Leave it, or you write it down somewhere. Excel spreadsheet, a note or something. I think you can also come up with different methods for yourself. I don't know, you have Post-its in different colors. Yellow means not that important, and then you just note down little things like that which, at this point, as of today's date, you don't consider important. And then in 2 weeks you can have a look: Okay, are these important to me now? And if over time they're no longer important, then they go. It's like with clothes, right? You put clothes on, they somehow don't fit. And you think: "Yeah, but it'd be such a shame to throw them out or give them away. Nah, I'll keep them." But in the end you never wear them again.
Dominka: That's true.
28:05Marijana: So it's similar with tasks like that, which were important to you at some moment, but just aren't anymore later on.
28:14Dominka: That thing with the clothes is a brilliant example, and now I actually get it. Okay. Great, wonderful.
28:24The phone as a distraction: how do you get it under control?
28:24Dominka: Something I very often find disruptive, something I sometimes have a problem with, is my phone. How can you get that under control? It's like that working from home too, right? I've got my phone on here too, and then I look at WhatsApp three times in 3 minutes. Switching it off isn't an option either, is it?
28:52Marijana: Nah, not really, because there really could be something, someone texting you or getting in touch or whatever. So the phone thing is definitely a hurdle. And as I said at the start, I used the word distraction: phones are definitely a distraction at work. But you can't do without them either. What makes the whole thing easier for me, not picking up the phone, is really these time blocks. Because when I take these time blocks, I don't have any time to look at my phone at all. That's the very first thing. The second thing is: treat yourself to a break. Take a 5-minute break in which you deal with your phone, and that's it. Then you put it aside and carry on. The only catch with the whole thing is: a lot of people then just can't make that switch back, right? Actually putting the phone away and saying: "Okay, I'm carrying on now." Because some online shop is more exciting after all.
Dominka: Yes, okay.
29:57Marijana: That's why, in the end, it really is better to set yourself time blocks in which you work straight through once, but really leave the phone aside. I mean, if you only work 4 hours, okay, you can hold out without your phone for 4 hours somehow, right? But if you work 8 hours, not so much. That's why I'd make a distinction there too: if you work 8 hours, then better have short breaks like that. You also have the lunch break, then you can quickly check your phone again too. But those are things … why do you even sit down with your phone? Why do you pick up your phone?
30:36Home office with a child: how do you stay productive?
30:36Dominka: It has happened to me now and then that I worked 8, 6, 7, 9, 10, 12 hours almost without a break, and then I'm sometimes tempted to check on my laundry a bit, do a bit of dusting and so on. You shouldn't really do that, but when there's a little break, I like doing that now and then when working from home too. How is it for you? How do you manage to be at home and still be productive, especially since you sometimes don't have a babysitter?
31:21Marijana: Yes, exactly, that's actually the reason why I'm part-time at OB2B. I've been a mom for a year and a half now, actually a bit longer. There I'd actually say: organization, again. Let me put it this way, my daily routine, as I mentioned at the start, was like that before and still is: I make myself a coffee in the morning, get ready and go to the laptop.
Dominka: And the little one too, right?
31:48Marijana: Exactly, that's the only difference now, right? That I get the little one ready too, leave her with grandma, and then I'm off to work. But before that I quickly put the washing machine on, because when the washing machine is done, I take my 5-minute break, do the laundry, and then carry on. But as I said, time blocks there too, right? Because I know exactly, if I have a meeting that day, then I know: Okay, you put the washing machine on now, it takes an hour, for example. The meeting might also take an hour. Okay, then I'm done, then I can quickly do the laundry in 5 minutes and then carry on with my calls. It's all organization. As for life with a child: sure, it's enormously important that you get outside support. That was a hurdle for me too, when I started working again. I mean, I could hardly wait to work. Not just goo-goo ga-ga all day long, diapers and baby food and who knows what. But for me the real hurdle was: Okay, will my child be well looked after while I'm working? And luckily we had support from both grandmas, aunts and so on, who said: We're there for you, until we get a daycare place, of course. I think in a lot of countries daycare places are rather scarce these days, and it's similar where we are. And yes, that's why it's important to have that support, and it really takes a lot of the load off.
33:37Dominka: Are you tempted to just go and check on the little one?
33:44Marijana: No. Actually not, because I figure if she's at grandma's, she can't be doing that badly.
Dominka: So you're not a freak who thinks: "Yeah, I have to go and check again, maybe they're doing something really exciting without me."
Marijana: No.
34:03Marijana: Because for the child itself it's also important to have a fixed routine. And I actually established that right from the start: Mommy's going to work now, and at 12 or whenever, I'll be back. And then it's fine.
34:19Dominka: And with 4 hours you can do that. Otherwise it might be like: "Hey, is my child somehow sad now because I'm not there?" and so on. In those 4 hours, I think, nothing big can happen. She probably also sleeps 2 of the 4 hours, right?
34:33Marijana: She sleeps for an hour. So at 8 I leave her with grandma, and she waves too. Then everything's cool. But at 12, when I come back …
Dominka: Then she doesn't want to leave, right?
34:46Marijana: Nah, nah, then it's not like: "Mommy's just popping to the post office" or "Mommy's just popping to the supermarket," instead she already waves and goes something like: "My shift's over now, I'm leaving you now," right? But of course that also depends on what the child is like. I did try to train her a bit there. Because, as I said, I'm an organization freak, and so I've somehow passed that on to her too …
35:11Time for yourself: why sport is an outlet
35:11Dominka: Okay, that was a practical example for mothers with children, wasn't it? What about other things? Are you convinced that it's okay if you can still do something in the afternoon or evening, and that you should do that too? Or do you think you really shouldn't do that, because it just totally ruins your work-life balance?
35:42Marijana: No, it has to be okay. For everyone, really, but especially for working mothers, because, let's face it: Being a mom is a 24/7 job. I mean, honestly, if the child doesn't sleep at night because it's teething or whatever, nobody cares. You still have to function the next day. That's why it's all the more important to somehow take time for yourself. I, for example, go and work out.
Dominka: And it shows, hey.
36:18Marijana: Yes, yes. I've put quite a bit of work into it, too. I work out at least twice a week. And that's a kind of outlet, too. I can just let off steam there, right?
36:29Clear boundaries between work and private life
36:29Dominka: Good. So how do you really set clear boundaries between private life and work? Just switch the laptop off, or what do you do?
Marijana: Personally, yes.
Dominka: Okay.
36:40Marijana: When the laptop's off, it's off. If there's something important, then even beyond the 4 hours. Because I still want to always be there. I mean, it doesn't mean that if I only work 4 hours, I'm not there. That means, if we have a sales meeting at 3 p.m., then I'm happy to say: "Nah, that's something for me too," because for one thing I'm developing myself that way. For another, it's also important for team spirit, that I'm simply always part of the team. It's not just a job, after all. It's also about togetherness. Yes, then I make sure the little one goes to sleep, headset in, done. But what's also really important is the understanding of colleagues, the employer and so on. That's really important.
37:30Conclusion: flexible within fixed time blocks
37:30Dominka: Okay. As a conclusion I could take away that the BDR job is actually a pretty good job if you just want to divide up your time well, right? And you actually have all the conditions for being able to get a lot done even in 4 hours, in 8 hours anyway, and that you should just stick to prioritizing things, sitting down, really switching off all distractions and setting time blocks, right? You could actually apply that to other office jobs too, I'd say. But if you divide it up really well, you can actually keep juggling child, dog, family, neighbors and sport really successfully, can't you?
38:26Marijana: With the BDR job it's clear, of course: we keep mentioning fixed time blocks and so on, but within these time blocks you're still flexible. So if I work from 8 to 12, for example, I'm still flexible within those 4 hours, right? It's my personal decision to set myself time blocks so that I simply work more effectively. Whether I start making my calls in the morning before 9 and then do emails at 10, that's actually up to me, right? I weigh up what's best for me at that point and what helps me move forward at work.
39:11Dominka: Very nice. You give everyone the courage to really pull this off well, despite distractions and despite kids. But in any case I'd say: the Eisenhower method is something you can grasp really quickly.
39:33Game Time round 1: when is the best time for sales calls?
39:33Dominka: I think we've already reached the end of our podcast for today. But it wouldn't be an OB2B podcast without a little game, which we're going to play now.
Marijana: The Kaulitz Twins could take a leaf out of our book, right?
39:48Dominka: I'd say so too. I'd be really happy if they listened in sometime and maybe learned something about sales, right? I think the two of them would be pretty good at it.
Marijana: Or maybe as new guests?
39:59Dominka: As guests, oh dear. That would be chaos. Good, here's what we have: Kim has prepared something for us, and I'm just trying to find it. 2 Myths and 1 Truth, Sales Edition. Rules: Dominka, yours truly, reads out 3 statements. 2 of them are myths, so false, and one is true. Marijana, that's you, has to guess which of the 3 statements is the truth. After the answer, Dominka explains why the truth is true and the other statements are false. And the aim is to give valuable tips or clarification on topics around time management, sales and BDR roles. Did you understand everything?
Marijana: Yes, I did.
Dominka: Do I need to read it out again?
Marijana: Oh, no.
40:52Dominka: So: one statement or claim is true, 2 are false. And round 1, the topic is sales calls. Listen carefully, I'm not repeating anything. Statement 1: The best time for a sales call is always in the morning between 8 and 10 a.m. Statement 2: Multitasking during a call improves your efficiency. Statement 3: You should contact leads at least seven times before you give up. Oh dear, that's a hard one. What do you rule out straight away?
41:34Marijana: The first claim. That one straight away.
41:36Dominka: The best time for the sales call is always in the morning between 8 and 10 a.m. Oh, come on. Okay. What would you say?
41:46Marijana: It always depends.
Dominka: On the season?
41:51Marijana: Yes, not just that, but also, as I said, on the department. I mentioned the marketing department earlier. What kind of companies they are is always important to consider, too. But you can just as well make great calls after the lunch break, from 2 p.m. So it really varies. It's very individual.
42:14Dominka: Good. Then multitasking or 7 calls?
42:21Marijana: Statement 2 is false too. I'd call the last statement true.
42:26Dominka: That's right. The explanation follows. Studies show … oh, "studies show", that's always very, very dicey when it's listed like that. Which studies, Kim, which studies? Studies show that it takes an average of 7 contacts to convert a lead. The other statements are common myths: calls work well in the afternoon too, and multitasking is distracting. I think we already touched on that today, too.
Marijana: Exactly.
43:00Dominka: 7 calls actually seems to me … well, okay, could be. Contacts. Yes, okay. Too many?
Marijana: But it's actually not that many. It's an average.
43:11Dominka: Apparently. It's often the case that we have to stop after 2 times because we somehow notice it's not going anywhere. And then sometimes there are like 15 calls to some contacts that you find super exciting. They just somehow don't get back to you. But I think with 7 they maybe mean points where you've actually reached them. Maybe an email too, if an email counts as a contact again, and so on, right?
43:35Marijana: Yes, 2 is usually when really nobody picks up the phone at all.
Dominka: Or someone really does pick up, with an attitude you'd never want to listen to twice.
43:46Marijana: Yes, yes, okay. If someone says: "No, please don't get back to me," then it can be just one call.
43:56Game Time rounds 2 and 3: time blocking, breaks, part-time with a child
43:56Dominka: Okay, good. Round 2: time management. Statement 1: Time blocking helps you structure your day efficiently. Statement 2: The best method for time management is to do everything in real time. Statement 3: Breaks are a waste of time and reduce your productivity.
44:31Marijana: That's clear. False, false, I'd say.
Dominka: True, false, false? Yes. Correct.
44:37Dominka: Truth: statement 1. Explanation: Time blocking is a proven method for prioritizing tasks and working in a focused way. Working in real time often leads to chaos. You don't say. And breaks are important for concentration, I'd say so too, right? And for other things as well.
44:55Dominka: Exactly, and round 3, which is also the last round. The topic here: working remotely with a child. Statement 1: You can get everything done if you just plan enough time. Statement 2: Flexible working hours are the key to combining family and work. Statement 3: It's impossible to be successful in sales part-time. There. Oh, tough.
45:29Marijana: Oh, I've forgotten the first statement.
Dominka: I told you that you have to listen carefully, because I don't repeat anything, but now I'll do it again anyway. Statement 1: You can get everything done if you just plan enough time.
45:44Marijana: I'd actually say: false, true, false.
Dominka: False, true, false?
Marijana: Nah, the first one false. True, false.
45:55Dominka: False, true, false. That was right again. Statement 2 is the correct one. And the explanation: Flexible working hours make it possible to coordinate work better with a child's needs. The other statements are outdated: nobody can get everything done, and success is possible part-time too. And you're the living proof of that.
46:22Dominka: Yes, and with that we're sadly, sadly already done with our eighth episode. You're welcome to come back.
Marijana: Yes, I was just about to say that.
Dominka: Yes, you're welcome to come back, and next time, when you come back, we'll have a completely different topic.
46:42Marijana: Okay, then maybe some kind of Summer Edition or something.
Dominka: Summer Edition on your balcony or on your beach, right in front of your house. Okay. Maybe with a bartender, too. Could be your husband, he can do that, can't he?
Marijana: That's great.
Dominka: He makes cocktails for us, and then we see how far we get, right?
Marijana: I love it.
Dominka: I don't think we'll manage an episode with …
47:05Marijana: How can you go on vacation as a BDR?
Dominka: At Marijana's? Let's do it. Very good. I accept the invitation. Thank you so, so much for your detailed, great answers. I hope it helps someone to organize themselves a bit the way you manage to every day. And yes, I can hardly wait for you to be back full-time.
Marijana: Yes, me too. Thanks for the invitation.
Dominka: That's it.
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