21/04/2025

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Sales Tools: CRM | 12 | Dialing Out. The OB2B Podcast

In Dieser Folge

We’re kicking off our new series: Tools! In this series, we explore the must-have tools that help us work smarter, sell better, and generate high-quality leads. Each episode will cover different tools that we use in our daily work and how they help us. In this episode, we’re talking about one of the biggest game-changers in sales: CRM systems. We’ll cover how we managed before CRM, why lead hygiene is so important, and how CRM helps us today. Join Anamarija and Dominka and make sure to leave your comments!

 

00:00 – Intro
01:00 – Introduction and Topic Overview
02:39 – Explanation of CRM Tools
04:29 – Transition from Excel to CRM
10:32 – Advantages of CRM Tools
11:52 – Setting Up a CRM for New Projects
12:28 – Challenges and Solutions in CRM Implementation
15:17 – Types of Clients in Terms of CRM Usage
17:37 – Importance of Lead Hygiene in CRM
18:25 – Challenges in Maintaining Lead Hygiene
19:52 – Consequences of Poor Lead Hygiene
22:22 – Ideal CRM Tool Features
31:11 – Structuring Pipelines in CRM – Targeting companies
32:39 – Benefits of CRM over Excel Sheet
33:45 – Importance of Company and Person Simultaneously in CRM
35:40 – Essential Information for Cold Calling Campaign
36:33 – Creating a List of Companies for Cold Calling
40:27 – Importance of Data Security in CRM
42:09 – Tips for Implementing a CRM System
45:17 – Would You Rather, CRM Edition
48:52 – Outro

Cold Calling Canada vs Europe: 12 Touchpoints, Human Sales & Real Estate Truths

Dominka sits down with Josip Podrug, a real estate agent in Cochrane, Canada, to compare cold calling realities across the Atlantic—and to test a few “Hollywood assumptions” along the way.

The big promise: whether you’re selling B2B services in DACH or booking showings in Canada, the work still comes down to the same essentials—timed follow-ups, value-led nurturing, and human conversations that earn trust.

Presales vs Sales: What Really Wins Deals? Lead Hygiene, Follow-Ups, Objections

In this episode of “Dialing Out,” we unpack a decade in B2B sales with Anamarija—spanning Presales (BDR), Account Executive, and After-Sales/Project Handling. What actually moves deals forward when the pitch ends? We dive into lead hygiene, follow-ups, objection handling, and the pivots that turn shaky starts into long-term partnerships.